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A case study on the Amazon Shopping mobile app: UI Design for the wish list feature

A case study on the Amazon Shopping mobile app: UI Design for the wish list feature

Image from: https://pixabay.com/en/smartphone-white-silver-gray-1957740/

As part of a 15 CAT unit for a MSc Digital Design course at Southampton Solent University, I had been tasked with defining a design problem to be solved and creating a 6-screen clickable prototype that suggests a solution. Knowing I wanted to focus on a mobile application, I began conducting research on different apps to identify a suitable ‘problem’. The Amazon Shopping mobile app on Android was chosen for this case study, with a focus on its wish list feature, as it was identified in the research part of the process that this aspect had the potential for improvements with regards to its UI design.

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